Why a Home Gym Is in Demand
1. Introduction: The New Home Fitness Trend
In recent years, the notion of “home” has evolved. It is no longer just a place to live, but also a space where one can cultivate physical and mental well-being. Integrating a home gym—“home fitness”—is now among the most relevant trends in real estate, especially in regions like Ticino where high quality of life and demand for modern, functional properties are steadily increasing.
The COVID-19 pandemic accelerated this shift: temporary closures of commercial gyms prompted many people to build dedicated workout spaces at home, turning a practical necessity into a real estate asset.
2. Home Fitness as Real Estate Value
Recent research shows that over 70% of buyers consider having a dedicated fitness space an important feature. In Ticino, cities such as Lugano, Locarno, and Bellinzona have seen rising demand for homes with multifunctional rooms that can convert into home gyms. Buyers are not only looking for space, but also comfort, aesthetics, and functionality.
This demand is not confined to large apartments: compact units can also integrate home fitness solutions — folding equipment, multifunction benches, wall-mounted systems, etc.
Aesthetic & functional benefits
A home gym should not compromise style. Integrated equipment, cushioned flooring, adjustable lighting, and wall mirrors help make the space elegant, motivating, and functional. In addition, a gym at home enhances the perception of luxury and attention to detail, making the property more appealing to potential buyers.
3. Design & Architecture for Home Fitness
Multifunctional, flexible spaces
Architects increasingly design modular solutions: sliding walls, built-in fitness closets, and foldable fixtures permit switching a room from office or living space to gym. This flexibility is essential, especially in apartments with limited size but unwilling to give up wellness.
Technology & comfort
Smart integration is transforming the home gym experience. Lighting that mimics natural light, high-quality audio systems, and app-based climate control make the environment both motivating and comfortable. Wearables and fitness apps can connect to gym systems to provide personalized data and suggestions for maximizing workout results.
4. Economic & Strategic Advantages
For homeowners
No commuting to gyms, consistency in routines, and improved health are tangible benefits. Moreover, the presence of a home gym may increase a home’s value by up to 15%, and reduce time on the market.
For investors
Properties with built-in home gyms attract a premium segment—often young professionals interested in a healthy lifestyle without compromising comfort. In Ticino, more and more investors are targeting such homes to boost returns and differentiate their portfolio.
5. Future Trends: Personalization & Technology
The future of home fitness lies in tech. Smart solutions will let the environment adapt dynamically: automatic adjustments of light, temperature, ventilation, and even resistance settings on equipment. Integration with wearables and tracking apps will create personalized wellness hubs.
We also expect growth in “hybrid fitness rooms,” combining yoga, pilates, weight training, and cardio in one optimized, tech-driven space.
6. Impact on the Ticino Real Estate Market
In Ticino, demand for homes with domestic gyms is rising sharply. Properties that provide workout spaces stand out for aesthetics, function, and added value. They especially appeal to professionals, families, and investors seeking innovative properties that deliver on both quality of life and investment.
This trend is influencing luxury apartments and new developments, where private gyms are frequently becoming a deciding factor for buyers.
7. Practical Tips for Creating a Home Gym
- Choose the right space: A dedicated room is ideal, but a multifunctional corner with foldable or hidden equipment can work well.
- Invest in quality equipment: Multifunction benches, compact treadmills, and modular gear boost efficiency without overcrowding.
- Lighting & ventilation: Adjustable lights and good airflow enhance workout experience and comfort.
- Design & décor: Mirrors, buffer flooring, and motivational color schemes make the space inviting and functional.
- Tech integration: Smart home systems, fitness apps, and wearables support continuous monitoring and customization.
Conclusion: A New Standard in Living
Combining home and gym redefines modern living standards: integrating wellness, design, and functionality has become a decisive factor for buyers and investors. Embedding fitness in the home is an investment in enduring daily well-being, one that positively impacts both lifestyle and property value.
In a market like Ticino, where comfort, function, and innovation go hand in hand, homes with dedicated fitness spaces are the future of living. Comafim stands by you in this journey, helping you find or develop properties that merge design, technology, and wellness—so your home becomes the ideal space to live, grow, and thrive.


